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JackBe breaks ground on location near Mustang

Pictured is the JackBe located at 178th and N. May Ave. JackBe founders broke ground on the Mustang Road location Thursday, March 30. (Photos by Jacob Sturm)

By Jacob Sturm

A new way to shop is coming to a location near residents of Mustang.

JackBe, a curbside drive-thru grocer, broke ground on a new location at the corner of SW 29 th
and Mustang Road on March 30. The grocery store will be a part of Brookstone Village, a 24-
acre commercial development that will include restaurants and retail.

Jennifer Neef, a co-founder of JackBe, said the biggest difference between JackBe and a typical
grocery store is that JackBe is pickup only. That means the customer has to order the groceries
and let the employee do the shopping for them, saving the customer the time and relying on

“It is a place where we serve the customer entirely,” Neef said. “And so, our heart is to shop the
way that you would… We’re specially training our employees to really be thoughtful about how
they pick produce. It’s our heart that we never put something in someone’s bag that we would
not put in our own.”

Currently, JackBe has a location open on May Avenue and 178 th street in the Edmond area and
will open a second location in May of 2023. The location on Mustang Road is the third site
where the company has broken ground, and the company is hoping to be open in September or
October depending on the building speed.

So, what brought the company to the location covering the Mustang, Yukon and Southwest
Oklahoma City area?

“It seems like in Oklahoma, there’s so many high-growth areas, and it’s been difficult for
grocery stores to keep up with that,” Neef said. “I think that in order to validate having a
grocery store, you have to have an enormous number of people in that area. For us, we’re very
different because it’s a smaller store and we want to be where the people are. We want to be
right on the line between business and neighborhoods so families don’t have to get out into the

“…We just wanted to be refreshing,” Neef said. “I think that’s a big part of our heart, and really
we’ve been very intentional about every aspect of our business, from the way our driveway
escorts cars in and then the ease that our pickup bays can be accessed.”

With Canadian County’s growth, it’s no wonder the area became an appealing spot.

Customers can download the JackBe app, where the customer will automatically have $10 in
their cart that they can apply to their first order.

Neef said the company is continually making changes to help improve the app. Customers can
place an order on the app and indicate when they are on their way to the store. From there,
JackBe employees will begin the shopping process with the goal of having the items ready when
the customer arrives.

People can also place an order on site if they prefer. Once an order is placed, a screen with two
options will let the customer say whether they are at the location or on the way.

“A customer can quickly get groceries delivered to their car by simply downloading our JackBe
app and shopping through our thoughtfully selected assortment of fresh meats, produce,
grocery, and household products,” Neef said. “The best thing is there is never a wait. Simply let
us know when you’re on the way, and we’ll start picking your order, and even guarantee no
substitutions. As soon as your order is ready, simply pull into one of our eleven bays, scan the
QR code, and one of our valets will bring your groceries right out. That’s it. It’s really that

Currently, JackBe is open from 8 a.m. until 8 p.m. at the Edmond location. It is to be determined
what an hours schedule will look like for the new location once it opens, but the expectation is
something similar to the current model.

“We’re really excited and love the people of Mustang,” Neef said. “They’ve been so open and
hospitable to us coming there. And so, we’re just super excited to be able to get to know them
better in the months and years ahead.”

Mitch Friesen, Jennifer Neef and CEO Alex Ruhter break ground on the JackBe location on Mustang Road.

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